A well-positioned short-term rental in Park City, Utah is estimated to gross $95,000 - $230,000 a year, at an average daily rate of $420 - $780 and annual occupancy of 52% - 62%. Net cash flow after a full expense load and debt service typically lands between $0 - $26,000. Those are estimates for illustration rather than a projection for any specific property.
Park City short-term rental numbers for 2026
| Metric | Estimated range |
|---|---|
| Entry price | $900,000 - $2,200,000 |
| Average daily rate | $420 - $780 |
| Annual occupancy | 52% - 62% |
| Gross annual revenue | $95,000 - $230,000 |
| Net cash flow after debt service | $0 - $26,000 |
| Peak season | December through March, with Sundance and the ski season carrying the year |
| Do we buy here? | No, we do not currently buy here. |
Figures are estimates assembled from our own closings and active-listing comparables, offered for illustration. They are not projections for any specific property, and actual performance varies with location, condition, amenities, management, and season.
What drives demand in Park City
Park City is a premium ski market with genuine international demand, an airport forty minutes away, and a January festival that produces the single highest-rate week in the region. Summer mountain-biking and festival demand fills part of the calendar but does not approach winter rate.
Regulation in Park City
Utah permits nightly rental by zone, and much of the viable inventory sits in specific nightly-rental-approved zones and condominium developments. HOA rules are frequently the binding constraint. The framework is clearer than California's but the qualifying inventory is narrow and priced accordingly.
Regulation is a pass or fail gate, not a factor to weigh against revenue. Confirm the rules for the specific parcel and the HOA before you write an offer, because county-level permissiveness frequently does not apply inside city limits. See how to check STR regulations before buying.
What a deal has to clear here
- Revenue supported by real comps. Eight to twelve active listings within one bedroom of the subject, live at least twelve months, underwritten to the median rather than the mean.
- Cash flow after a full expense load. Management at market rate, cleaning, supplies, utilities, insurance at short-term rental rates, property tax at the reassessed value, and debt service at the rate you will actually get.
- A reserve sized to the trough. Peak season is December through March, with Sundance and the ski season carrying the year. Model the worst three consecutive months against fixed costs, because those costs do not pause.
- Regulatory headroom. A permit you can actually obtain, in a jurisdiction that is not mid-moratorium, with governing documents that permit nightly stays.
- An exit that does not depend on the STR premium. If the only buyer is another short-term rental investor, you carry regulatory risk twice.
Our take on Park City
No. Park City is a strong market that we do not buy in, for a simple reason: the entry basis is high enough that the leveraged cash-on-cash return is thin, and the concentration of revenue into one season makes a bad snow year a real financial event. It suits an all-cash or low-leverage buyer with personal-use motives more than a return-driven acquisition.
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Frequently asked questions
How much can you make on Airbnb in Park City?
A well-positioned short-term rental in Park City is estimated to gross $95,000 - $230,000 a year, at an average daily rate of $420 - $780 and annual occupancy of 52% - 62%. Net cash flow after a full expense load and debt service typically lands in the $0 - $26,000 range. Figures are estimates for illustration, and actual performance varies with location, capacity, amenities, and management.
What does it cost to buy a short-term rental in Park City?
Entry prices in Park City generally run $900,000 - $2,200,000 for property that can compete in the nightly rental market. On top of the purchase you should budget closing costs, furnishing of roughly $20,000 to $45,000 depending on size, and an operating reserve sized to the shoulder season.
Is Park City a good short-term rental market in 2026?
No. Park City is a strong market that we do not buy in, for a simple reason: the entry basis is high enough that the leveraged cash-on-cash return is thin, and the concentration of revenue into one season makes a bad snow year a real financial event. It suits an all-cash or low-leverage buyer with personal-use motives more than a return-driven acquisition.
What is the peak season in Park City?
Peak demand runs December through March, with Sundance and the ski season carrying the year. Because fixed costs continue through the shoulder months, the reserve requirement should be modelled against the worst three consecutive months rather than against the annual average.